From Teaching to Cooking Up Her Dream Business
Victoria Jones is combining her love of teaching with being a business owner to serve local school children with Sticky Fingers Cooking® after-school enrichment programs.
Sometimes life involves following your passion down different paths to find just the right fit for who you are at different stages of life.
“I was blessed to work in public and private education for 16 years as a teacher, coach, and administrator,” says Victoria Jones, a 40-year old mother of two in San Diego, California. “Teaching and coaching have multiplied my love for youth and stirred up a desire to bring new opportunities to our county’s children!”
Victoria was looking for something new professionally so in October 2023, she attended the Franchise Expo at the Del Mar Fairgrounds and talked to different franchisors. “It turned out to be one of the better decisions I’ve made,” she says. “After speaking with a few franchisors, I found the Sticky Fingers Cooking® booth and immediately knew there was great potential for a partnership! After 30 days of prayer, sharing my excitement with family and friends, and countless emails between the corporate team and myself, I knew that this business model and business purpose was for me!”
Victoria purchased a territory in San Diego and after she completes training at Sticky Fingers Cooking headquarters in Denver in early 2024, she will open her business and begin offering classes to area kids.
San Diego County is filled with over 40 school districts in 4,000 square miles, Victoria points out. “Our County serves nearly 500,000 students across 780 schools,” she says. “Because the weather in San Diego is ideal, kids are typically out and about enjoying enrichment classes and
taking advantage of what our city has to offer.”
Erin Fletter, CEO and founder of Sticky Fingers Cooking, is delighted to welcome Victoria as a new franchise owner. “Victoria embodies so much of what I envisioned when we opened up this business as a franchise opportunity,” she says. “She is smart, passionate, and has experience as a teacher to young kids. I cannot wait to see what we cook up together!
The fact that Erin grew up in North San Diego County, in Encinitas, California, makes this location extra special. “I am THRILLED to have Victoria debut Sticky Fingers Cooking in my hometown,” she exclaimed.
One of the things that appealed to Victoria about Sticky Fingers Cooking was the company’s commitment to accessibility for all learners.
She has two daughters: Danica, 12, and Sofia, 11. “Danica is an athlete, loves to read, and a junior cook,” she says. “Sofia is an actress and an overcomer. She is physically handicapped and cooking has been one incredible way that we connect and spend time together.”
In fact, cooking and eating together is an important part of their family time. “Our family enjoys eating dinner at the table together three to four times a week and getting my girls involved in the process at a young age has made this tradition a ritual in our family,” Victoria says.
Her own tastes tend to be “spicy, flavorful food” that she first tasted by spending time in her maternal grandmother’s kitchen. “It brings me great joy to know that I can pass these family recipes down to my children,” Victoria adds. “In my 20s, I became a vegetarian and this season of life taught me to become much more creative with herbs, spices, and every kind of veggie.”
Victoria is currently familiarizing herself with the Sticky Fingers Cooking cookbooks and expects to soon have a favorite recipe, “probably something Mediterranean or Middle Eastern.”
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